Dr. Nora C. Quebral (1926-2020)

๐— ๐—ผ๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—ก๐—ผ๐—ฟ๐—ฎ ๐—–๐—ฟ๐˜‚๐˜‡ ๐—ค๐˜‚๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐—น

We at the UP Los Baรฑos College of Development Communication (UPLB CDC) are crestfallen at the passing of Dr. Nora Cruz Quebral on Saturday, 24 October 2020. She was 94.

We mourn the loss of an esteemed educator, institution builder, colleague, mentor, mother, and friend. Though difficult this time may be, we take this opportunity to commemorate a life well-lived, with a smile.

A Filipina communications scholar, Dr. Quebral is world-renowned as a veritable pillar of development communication. Her 1971 seminal paper โ€œDevelopment Communication in the Agricultural Contextโ€ is one of the first written works on this field of practice. Moreover, Dr. Quebral founded the first faculty of development communication in Asia. From a lean department to a growing institute to a full-fledged college, UPLB CDC became the first institution in the world to offer a three-tiered academic program in development communication. The Devcom Los Baรฑos school of thought is well-attributed to Dr. Quebral, among other eminent forebears.

A Professor Emeritus of development communication at UPLB, Dr. Quebral earned her PhD in Communication from the University of Illinois and her MS in Agricultural Journalism from the University of Wisconsin. Her journey in the academe began at the UPLB College of Agriculture where she served as editor of the Philippine Agriculturist. Soon after, she chaired the Office of Extension and Publications and the various departments from which UPLB CDC would emerge.

In recognition of her invaluable contributions to the field of development communication, Dr. Quebral was conferred an honorary doctorate by the London School of Economics in 2011. It was during the Honorary Doctorate Celebration Seminar that Dr. Quebral delivered her lecture โ€œDevcom Los Baรฑos Style.โ€ To borrow some lines from her paper:

โ€œ[๐˜‹๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ] ๐˜ช๐˜ด ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ, ๐˜ด๐˜ถ๐˜ณ๐˜ฆ๐˜ญ๐˜บ, ๐˜ฃ๐˜ถ๐˜ต ๐˜ช๐˜ด ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ฅ๐˜ฆ๐˜ง๐˜ช๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ค๐˜ฆ๐˜ณ๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜จ๐˜ถ๐˜ช๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ๐˜ฑ๐˜ถ๐˜ต๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฆ๐˜น๐˜ต๐˜ฆ๐˜ณ๐˜ฏ๐˜ข๐˜ญ ๐˜ด๐˜ฐ๐˜ถ๐˜ณ๐˜ค๐˜ฆ๐˜ด ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ๐˜ฆ๐˜ฅ. ๐˜๐˜ต ๐˜ณ๐˜ฆ๐˜ฎ๐˜ข๐˜ช๐˜ฏ๐˜ด ๐˜ค๐˜ฆ๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ฐ๐˜ฐ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ข๐˜ณ๐˜จ๐˜ช๐˜ฏ๐˜ข๐˜ญ๐˜ช๐˜ป๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ ๐˜ข ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฐ๐˜ค๐˜ช๐˜ฆ๐˜ต๐˜บ, ๐˜ช๐˜ฅ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ต๐˜ณ๐˜ข๐˜ค๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฎ๐˜ช๐˜จ๐˜ณ๐˜ข๐˜ต๐˜ฐ๐˜ณ๐˜บ ๐˜ฎ๐˜ฐ๐˜ท๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ข๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ด๐˜ฆ๐˜ข๐˜ณ๐˜ค๐˜ฉ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ ๐˜ญ๐˜ช๐˜ง๐˜ฆ. ๐˜๐˜ต ๐˜ช๐˜ด ๐˜ค๐˜ญ๐˜ฆ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ฏ๐˜ฐ๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ญ ๐˜ฆ๐˜ฅ๐˜ถ๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ธ๐˜ฉ๐˜ฐ๐˜ด๐˜ฆ ๐˜ข๐˜ช๐˜ฎ ๐˜ช๐˜ด ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆโ€™๐˜ด ๐˜ค๐˜ข๐˜ฑ๐˜ข๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด ๐˜ต๐˜ฐ ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด ๐˜ณ๐˜ฆ๐˜ญ๐˜ฆ๐˜ท๐˜ข๐˜ฏ๐˜ต ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ข๐˜ฏ๐˜ฅ ๐˜จ๐˜ณ๐˜ฐ๐˜ถ๐˜ฑ ๐˜ฅ๐˜ฆ๐˜ค๐˜ช๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฃ๐˜ข๐˜ด๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ข๐˜ฏ๐˜ข๐˜ญ๐˜บ๐˜ด๐˜ช๐˜ด.โ€

While Dr. Quebral is no longer with us, her legacy lives on. Her passing only inspires us to honor her memory by enriching the practice of Devcom Los Baรฑos Style. Armed with new knowledge, skills, and tools, we remain ever true to our roots of harnessing the power of communication to better the lives of disadvantaged communities. For the meaningful decades we have shared with her and her with us, we pay tribute to Dr. Nora Cruz Quebralโ€”without whom our institution and, perhaps more importantly, the field of development communication would not have flourished.

#RememberingNCQ #MaramingSalamatNCQ

Memorial website: https://www.forevermissed.com/nora-cruz-quebral/about
Devcom Los Baรฑos Style: http://bit.ly/NCQLegacyLect
The NCQ Factor: http://bit.ly/TheNCQFactor

Source: UPLB Devcom FB Page