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UP Asian Institute of Tourism Professorial Lecture Series

February 12, 2024 @ 2:00 pm - 5:00 pm



In celebration of the UP Asian Institute of Tourism’s founding anniversary, we invite everyone to the first lecture in the Professorial Lecture Series on February 12, 2024, from 2:00 to 5:00 PM.

This lecture features the paper of Assoc. Prof. Reil Cruz titled “Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines.”

Register here:
http://tinyurl.com/ProfessorialLectureSeries

See you there!

Source: UP Asian Institute of Tourism Facebook

Details

  • Date: February 12, 2024
  • Time:
    2:00 pm - 5:00 pm