In celebration of the UP Asian Institute of Tourism’s founding anniversary, we invite everyone to the first lecture in the Professorial Lecture Series on February 12, 2024, from 2:00 to 5:00 PM.
This lecture features the paper of Assoc. Prof. Reil Cruz titled “Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines.”
Register here:
http://tinyurl.com/ProfessorialLectureSeries
See you there!
Source: UP Asian Institute of Tourism Facebook