UP Asian Institute of Tourism Professorial Lecture Series
In celebration of the UP Asian Institute of Tourism’s founding anniversary, we invite everyone to the first lecture in the Professorial Lecture Series on February 12, 2024, from 2:00 to 5:00 PM. This lecture features the paper of Assoc. Prof. Reil Cruz titled “Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of […]