STAR names sales and marketing director

THE MANAGEMENT of The Philippine STAR announced the promotion of Jay R. Sarmiento as sales and marketing director of the Philstar Media Group effective Feb. 1.

The Group includes The Philippine STAR, Pilipino Star Ngayon, and BusinessWorld, where Ms. Sarmiento is also the sales and marketing head.

Ms. Sarmiento is a veteran of the newspaper industry with over 30 years of combined experience in market research, corporate communications, events management, marketing and sales which has earned her a deep understanding of the Philstar Media Group’s needs.

She also represents The STAR in the United Print Media Group (UPMG), the premier association of major publication companies in the country, where she sits as the incumbent vice-president. She is also active in various industry associations such as the Ad Standards Council, Philippine Association of National Advertisers, Philippine Marketing Association, and the Advertising Foundation of the Philippines.

Ms. Sarmiento joined The STAR’s research team in 1990 after earning a BS degree in Statistics at the University of the Philippines. She later headed the department before being appointed corporate communications manager in 1998.

In 2016, The STAR President and Chief Executive Officer Miguel G. Belmonte tapped Ms. Sarmiento to join BusinessWorld in tandem with The STAR Executive Vice-President Lucien C. Dy Tioco to help revitalize the business paper’s sales and marketing efforts following its acquisition by The STAR. Among the projects she spearheaded include the successful BusinessWorld economic forums.

As director for sales and marketing, Ms. Sarmiento helps lead the group in providing value to business partners who leverage on The STAR’s wide reach as a highly trusted and respected news brand.